About us
We built one of the UK’s largest financial-advice platforms. Now we’re bringing it to the US.
Alynd Financial connects you with a vetted network of financial advisors and a free initial consultation — with no obligation to continue.
Our story
Alynd Financial is a brand-new US venture from the team behind Trusted Advisor — one of the United Kingdom’s largest providers of completed financial-advice consultations, where we’ve matched thousands of people with advisors they could trust.
In the UK, that network of vetted advisors is now full: demand from people seeking advice has outgrown the advisors available to take them on. Rather than stretch the same network thinner, we’ve taken everything we learned and built Alynd Financial as a fresh start in the US — a separate brand with its own network of hand-picked American advisors, growing from the ground up.
Because we’re just getting started here, this is a chance to get in early — among the first US clients we match with an advisor, while there’s plenty of capacity to go around. The approach doesn’t change: we learn your goals, introduce you to one advisor suited to your needs, and let you book a complimentary, no-obligation consultation. We only work with advisors we’ve personally vetted.
Our core values
Put the client first
The first question is always “how can we give our clients the best experience possible.” We aim to be the world’s first financial concierge.
Do what you say you're going to
Trust is important to us. We trust people and we want them to do the same — so if we say we're going to do something, we'll do it.
Act with urgency
Our whole model is set up to get people the answer they want quickly. We respect people's time, including our own, so we're proactive — always.
Frequently asked questions
How do I get matched with an advisor?+
Share a few details about your goals and situation using the "Arrange a private consultation" button. A member of our team will call you to understand what you need and introduce you to a vetted advisor who fits — there's no long form to fill out and no obligation.
How much does it cost to speak with your team?+
It's free. There's no cost to share your details, speak with our team, or have an introductory conversation with an advisor.
Do I have to become a client if I speak with an advisor?+
No. There's no obligation to become a client. You can speak with our team and the advisor, understand their process, and then decide whether you want to take it further.
What type of advisors are in the Alynd Financial network?+
Our network is invite-only and we aim to invite only excellent advisors. We vet each advisor before they join — confirming their registration and that they are in good standing with regulators, which you can verify yourself on FINRA BrokerCheck and the SEC’s adviser records.
Can I speak to someone before sharing my information?+
Yes — email us at support@alyndfinancial.com and we’ll be happy to answer any questions you have.